Use Spooner
Project Date : November 2023Tools Used : Photoshop, Illustrator, Procreate
[concept]
“Use Spooner” was my project when I was studying for my postgraduate degree and this project is about centred on the unique cultural aspect of South Korea's use of spoons as bottle openers, which has traditionally been recognised as a dining utensil in Asia. A staple in Korean households, spoons have long served as makeshift bottle openers in the absence of a dedicated tool. This practice is still widespread, and in fact, many people use spoons instead of bottle openers in restaurants. Opening a bottle with a spoon not only creates a distinctive sound, but also enhances the tasting experience, making it a popular choice. The ad strategy captured this cultural element and focused on the spoon's dual function. The title of the final design combined the words ‘spoon’ and ‘bottle opener’ through an illustration of a spoon opening a bottle. With the sound of a lid opening, images of the actual spoon, and pricing information, the ad sought to emphasise the spoon's versatile and culturally rich attributes, highlighting its role beyond the traditional dining experience.