double.
Project Date : March 2025Tools Used : Photoshop, Illustrator, After effects
https://www.instagram.com/double._cafe
[concept]
“double.” is a donut cafe that includes the harmony between donuts and cofffee. The logo expressed the appearance of donuts and coffee from above in a figure, and based on this, icons and pattern designs were performed.
In order to design a pattern that feels unified with the logo, geometric pattern design was conducted using icons.
[logo sketch]
The logo is made of two circles: one represents a donut, and the other is a coffee cup viewed from above. Together, they also look like two people’s heads facing each other, symbolising connection and sharing between people.
[icon]
Icon design for use in menu and coupons with an emphasis on unity with the logo design. (Donuts and coffee are shown in shapes from above.)
The pattern was designed in a geometric pattern based on the shapes included in the logo, and used for the packaging, shopfront and digital posters.