Hite Jinro Soju
In-house Work Date : December 2025Tools Used : Photoshop, AI tools
https://www.instagram.com/p/CThSxZTFqfS/?img_index=1
In-house Work | 2025
A retail poster was designed to promote a Hite Jinro soju tasting event, featuring both lemon and original flavours. Distinct visual directions were developed for each flavour, with imagery and mood carefully considered to highlight their individual characteristics. To increase visibility and engagement, Hite Jinro’s well-recognised mascot in the UK was incorporated, helping the poster stand out and attract wider attention.
The campaign achieved notably strong engagement, generating approximately 17 times more likes than the average performance of
previous tasting events.
https://www.instagram.com/p/DR2bQeHjXGc/