Baby Shark

Agency Work Date : September 2021
Tools Used : Illustrator


https://www.instagram.com/p/CThSxZTFqfS/?img_index=1




Client: 오로라월드 (Aurora World Korea)
Agency Work | 2021

In 2021, content was designed for Aurora World’s new toy launch, “Pinkfong Baby Shark Sea Play Set,” as part of their social media marketing campaign.

- The visuals were developed in line with the brand’s official guidelines, using character assets to clearly highlight the product’s interactive features in a playful and engaging layout.
- The final content was used on Instagram, receiving over 300 likes and contributing to increased engagement and product interest during the campaign period.
- Clear visual hierarchy, colour balance, and character placement were considered to ensure that product information was quickly understood by the target audience, supporting both brand awareness and purchase intention.












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